Design & execution for the first five of Inqune's Sales Playbook Guides: Elevator Pitches, Objection Handling, Selling Guide, Buyer Personas, and Competitive Strategy. The TOC is internally linked for quick navigation of the document. Buyer Personas and Competitive Strategy feature sample templates — one filled out and the other writable, so that users can begin to draft their own content without leaving the tutorial.
I made so many iterations of these sweet little pdfs — portrait, landscape, illustrations, photography, and finally found my stride with this wide layout, big sassy photos, and lots of nested subheading styles.
You can download the full versions for free at http://inqune.com/playbooks/.
Content Development: Alana Kadden Ballon, Katie Proctor, Stephanie Lictata, and Kelly Ceynowa. Web Assistance: Frankie Winters. Playbook documents designed by yours truly.