Why Design? Making Sense & Looking Awesome.
Intentional, good design works in service of the message, putting it out in front, supporting it, and clarifying it with the lightest touch possible.
I love (actually love) realizing a client has sent a table that should be bullet points, or information in a paragraph that’s better suited to a table.
The visual components — the fonts and graphic assets, the shape and form of the paper, the file format, the aspect ratio — these are a critical pieces of the pie. A good designer attends to these subtle things, ensuring that every component is in service of the message. To that end, naturally, it’s best if it all looks totally awesome and appealing to your target audience.
Of course, “awesome” looks different for every project, and it’s my job to ask thoughtful questions to root out what it means to you, and to align those preferences with the specific needs of your project.